Privacy Policy

At LifeGeek AI, we take your privacy seriously. This Privacy Policy explains how we collect, use, process, and protect your personal information when you use our AI-powered lifestyle assistant platform.

1. Who We Are

LifeGeek AI is an innovative lifestyle technology company that provides AI-powered fashion analysis, style recommendations, and product discovery services. We combine advanced artificial intelligence with real-time data to help you make better lifestyle choices.

2. Information We Collect

2.1 Information You Provide Directly

• Account Information: Name, email address, password (encrypted), and profile preferences
• Fashion Profile: Style preferences, body measurements (optional), budget ranges, and preferred brands
• Images: Photos you upload for fashion analysis (processed and deleted within 24 hours unless saved)
• Communication: Messages, feedback, and support requests you send to us

2.2 Information We Collect Automatically

• Usage Data: How you interact with our platform, features used, and time spent
• Device Information: Device type, operating system, browser type, and app version
• Location Data: General location for weather-based recommendations (if permitted)
• Analytics Data: Performance metrics and user behavior patterns (anonymized)

2.3 Information from Third Parties

• Social Login: Public profile information when you sign up through Google, Apple, or other providers
• Product Search: Search queries sent to retail partners (no personal data stored)
• Weather Services: Location-based weather data from OpenWeather API for fashion recommendations

3. How We Use Your Information

3.1 Core Services

• AI Fashion Analysis: Process your images using Claude AI to provide style recommendations
• Personalized Recommendations: Tailor suggestions based on your preferences, body type, and budget
• Product Discovery: Search retail marketplaces for relevant fashion items matching your style
• Weather Integration: Provide weather-appropriate clothing suggestions for your location or travel destinations

3.2 Platform Improvement

• Service Enhancement: Improve AI accuracy, user interface, and feature functionality
• Analytics: Understand usage patterns to optimize performance and user experience
• Research: Develop new features and improve existing recommendation algorithms

3.3 Communication

• Account Management: Send verification emails, password resets, and security notifications
• Updates: Inform you about new features, policy changes, and platform improvements
• Marketing: Send promotional content and style tips (only with your explicit consent)

4. Legal Basis for Processing (GDPR)

We process your personal data under the following legal bases:

• Consent: For marketing communications, optional features, and data processing preferences
• Contract Performance: To provide our core AI fashion analysis and recommendation services
• Legitimate Interest: For platform improvement, security, and analytics (with privacy safeguards)
• Legal Obligation: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

5.1 Service Providers

We share information with trusted third-party providers who help us deliver our services:

• Anthropic (Claude AI): For AI-powered fashion analysis and recommendations
• Retail Partners: For product search and discovery (search queries only, no personal data)
• OpenWeather: For location-based weather data (location coordinates only)
• Cloud Infrastructure: Google Cloud for secure data storage and processing
• Email Services: For account verification and communication (email addresses only)

5.2 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to the same privacy protections.

5.3 Legal Requirements

We may disclose information when required by law, to protect our rights, prevent fraud, or ensure user safety.

6. Data Security

• Encryption: All data encrypted in transit (TLS 1.3) and at rest (AES-256)
• Authentication: Secure password hashing (bcrypt) and optional multi-factor authentication
• Access Controls: Role-based permissions, audit logging, and principle of least privilege
• Infrastructure: SOC 2 compliant cloud providers with regular security audits
• Monitoring: 24/7 security monitoring, intrusion detection, and incident response

7. Data Retention

• Account Data: Retained while your account is active, plus 30 days after deletion
• Fashion Analysis Images: Processed and deleted within 24 hours (unless explicitly saved by you)
• Usage Analytics: Anonymized data retained for up to 2 years for service improvement
• Communication Records: Support emails retained for 1 year for quality assurance
• Legal Requirements: Some data may be retained longer to comply with applicable laws

8. Your Privacy Rights

8.1 GDPR Rights (EU Users)

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete information
• Erasure: Request deletion of your personal data ("right to be forgotten")
• Portability: Receive your data in a machine-readable format
• Restriction: Limit how we process your personal data
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Revoke consent for marketing and optional features

8.2 How to Exercise Your Rights

To exercise your privacy rights, please contact us at:

• Email: info@lifegeek.ai
• Privacy Requests: privacy@lifegeek.ai
• Response Time: We respond to privacy inquiries within 72 hours, with most requests resolved within 30 days as required by GDPR

9. Cookies and Tracking

• Essential Cookies: Required for login, security, and core functionality
• Analytics: Help us understand usage patterns (can be disabled in browser settings)
• Preferences: Remember your choices and settings
• Third-Party: Limited use for core services only (Claude AI, retail partners, weather data)

10. International Data Transfers

We may transfer data internationally for service provision. All transfers are protected by:

• Adequacy decisions where applicable
• Standard Contractual Clauses (SCCs)
• Certification schemes and codes of conduct
• Additional technical and organizational measures

11. Children's Privacy

LifeGeek AI is not intended for users under 16 years old. We do not knowingly collect personal information from children. If we become aware of such collection, we will delete the information immediately.

12. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes via email and platform notification. Your continued use after changes constitutes acceptance of the updated policy.

13. Contact Information

14. Supervisory Authority

EU users have the right to lodge complaints with their local data protection authority. Estonian users can contact the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon).